Social Media Marketing
Marketing through social media is a powerful means of reaching potential customers and prospects.
Social media marketing: what is it?
In social media marketing, you utilize popular social media networks to achieve your marketing and branding goals. However, it’s not just about setting up business accounts and posting whenever you feel like it. Marketing on social media requires an evolving strategy with measurable goals, which includes:
- Maintaining and optimizing your profiles.
- You should post pictures, videos, stories, and live videos that represent your brand and attract relevant audiences.
- Monitoring your reputation and responding to comments, shares, and likes.
- Engaging and following followers, customers, and influencers to build your brand community.
Benefits of social media marketing:
Social media is one of the most effective free marketing tools at your disposal today due to its widespread usage and versatility. The following are some of the specific benefits of social media marketing:
- Humanize your business: By using social media, you can make your business an active participant in your market. The content you post on your profile, and your interactions with other users, create an approachable persona that your audience can discover, connect with, and trust.
- Drive traffic: Using social media to increase traffic to your website where you can convert visitors into customers is a top channel for increasing traffic to your profile, blog post links, and ads.
- Generate leads and customers: As a result of features like Instagram/Facebook shops, direct messaging, and call to action buttons on profiles, you can also generate leads and conversions directly on these platforms.
- Increase brand awareness: You can build your brand awareness and visual identity via social media platforms because of their visual nature.
- Build relationships: Through these platforms, you are able to network, gather feedback, hold discussions, and connect directly with your followers.
It will be easier for you to achieve your marketing goals if you have a larger and more engaged audience on social media networks.
Social media marketing statistics. The following are some social media marketing statistics that prove its effectiveness:
- Approximately 3.32 hours a day are spent on social media by the average
South African adult. - A positive experience with a business on social media leads to over 70% of people recommending it.
- An average of 12 Facebook ads are clicked each month by Facebook users.
81% of people use Instagram to research products and services
FREE how to guide.
Which social media channels are best for which business.
Posting ideas
Best digital marketing practices.
Bronze Plan
Social media channel setup -
like Facebook, Instagram ext.
Posting ideas
Best digital marketing practices
Silver Plan
Social media channel setup -
like Facebook, Instagram ext.
Content creation
Client posts
Gold
Social media management.
Social media channel setup -
like Facebook, Instagram ext.
Content creation.
Client posts.
Platinum Plan
If you can dream it
Remote Tech Media can do it!
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